Lamborghini has stated to Bloomberg that the sales of ultra-luxury sports cars in China may slow down. Christian Mastro, Lamborghini’s Asia Pacific general manager, said:
If you look at the economy right now, there may be some uncertainty to make people wait a little. The number of people able to spend this kind of money is limited, it’s not unlimited. Lamborghini aims to boost deliveries in China by 20 percent to 30 percent, less than half the pace of last year, because we can’t produce enough Aventadors to meet the 18-month waiting list. Makers of supercars have come to a consensus that the segment will grow about 25 percent in China to about 2,000 cars this year, versus a doubling in 2011.
Growth in the world’s second-largest economy cooled to the slowest pace in more than two years in the fourth quarter. The local trade ministry described the export outlook as “grim” last week. Still the sportscar maker sold a total of 342 units in China last year, overtaking the US as its largest market.
Lamborghini plans to spend 20 percent more on marketing this year and will hold more events such as track drives to spur sales. We will also expand the number of dealers this year by six to 20, opening in smaller cities outside Shanghai and Beijing such as Xi’an, Nanjing, Changsha and Shenyang.