Cadillac has made no secret of the fact that it wants to take the fight to the established German luxury marques on U.S. shores. In the future however, the American manufacturer is planning on extending the rivalry to European soil by 2019.
While speaking with Autocar, the company’s new boss Johan de Nysschen said, “Europe is crucial to our success but we need to have the right product portfolio. If you want to win in Europe you need the right products.”
One of the company’s most important cars will be the Mercedes-Benz S-Class rivalling Cadillac CT6. Production of the new Cadillac CT6 will begin towards the end of 2015 with sales set to commence in early 2016. According to the company, the Cadillac CT6 “will be the lightest and most agile car in the class of top-level large luxury sedans. Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”
Elsewhere, Cadillac is likely to create a rival to the Mercedes-Benz CLA.
De Nysschen also underlined the importance of offering new engines for the company’s assault on the European market.
“Cadillac also needs to expand its powertrain offering to succeed in Europe. We need diesel and smaller petrol engines. We also need to consider range extenders and plug-in hybrids,” he said.