Yesterday in New York, Miami, Chicago and Los Angeles, Uber users were offered complimentary rides in the brand new BMW 7-Series before the vehicle’s local retail launch on October 24.

From 12 pm yesterday, some fortunate Uber users in the U.S. had the opportunity for a free shuttle to their destination in the 7-Series with a BMW Product Specialist behind the wheel.

Discussing the interesting initiative, 6 & 7 Series product manager for BMW North America Jason Chan said “With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch.

“We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience.”


Sign up for the GTspirit Newsletter and receive exclusive news and information, invitations to special events and much more directly in your inbox. It is completely free and we will not share your details with any third parties.

There are no comments

Your email address will not be published. Required fields are marked *