Yesterday in New York, Miami, Chicago and Los Angeles, Uber users were offered complimentary rides in the brand new BMW 7-Series before the vehicle’s local retail launch on October 24.

From 12 pm yesterday, some fortunate Uber users in the U.S. had the opportunity for a free shuttle to their destination in the 7-Series with a BMW Product Specialist behind the wheel.

Discussing the interesting initiative, 6 & 7 Series product manager for BMW North America Jason Chan said “With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch.

“We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience.”

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