Ad agency TBWA, Düsseldorf undertook a campaign on behalf of Nissan Germany to increase the awareness concerning the Japanese sports car and to encourage more test drives of the new 2012 Nissan GT-R.
The agency came up with a great solution of making sure the car is recognized by current Porsche owners. This video shows the results as well as the unconventional way in which they reached out to Porsche owners. We have to admit a great way of marketing!
