I turns out the ‘new Ferrari‘ we reported on yesterday is in fact a custom build from Ferrari’s custom coachbuild program. This could be one of the first models to come from the program, most likely commissioned by a millionaire investor. Fioravanti, the design studio which the car came from, was one of the original 3 companies announced when the program first began and has a strong link with Ferrari. Founder, Leonardo Fioravanti, worked for 24 years with Pininfarina, a Ferrari favourite also in the program. The car itself looks to have completely changed, looks-wise, were not sure whether the conversion included a power upgrade, but by the looks of the F430 Scuderia wheels on the car at the moment, we reckon that the whole thing was built on a Scuderia platform. It also has a resemblance to the new california, see for yourself in these new spy pictures.