While Maserati has quite an eclectic line-up of late, it has traditionally produced its products in relatively low numbers. News that the 100,000th car has rolled off the Grugliasco production line is news to celebrate for the Italian brand!
The 100,000th car is reported to be a white Quattroporte GranSport destined for China, quite fitting as the country is now the largest market for the brand’s flagship saloon. It was produced at the company’s Avv. Giovanni Agnelli Plant where the Ghibli sports saloon and the Quattroporte flagship saloon are constructed. The factory went online in 2013 and has since performed the arduous task of producing Maserati’s most successful models.
Out of the models produced at Grugliasco, the Ghibili is by far the biggest in volume. 70,000 have come out the production floor recently. The new Levante SUV is actually built nearby at the Fabbrica Italia Mirafiori S.p.A plant. The company’s GranTurismo and GranCabrio are built elsewhere at Viale Ciro Menotti in Modena.
Alfredo Altavilla, FCA Chief Operating Officer for the EMEA Region said: “The Maserati brand’s impressive growth during the last few years has been one of the major developments at the Premium end of the market; the sixth generation of the Maserati saloon, developed here at Grugliasco, is the best-selling Quattroporte of all time and almost 70,000 units of the Ghibli, built here, have now left the production line, meaning that in little more than three years it has become the most successful Maserati of all time. ”
“With the Levante, the Brand has now moved into the SUV segment and the ‘Maserati spirit’ has also reached the Mirafiori plant, where the Levante is produced. The men and women who work here at the Avv. Giovanni Agnelli Plant at Grugliasco are already well aware of this, because many of them mentored their Mirafiori colleagues during the production launch and build-up phases for the new Levante SUV, acting as ambassadors for the Brand’s craftsman-like care and attention to detail.”