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Lamborghini to Up Production to 7000 Cars, SUV Price to Start at $200K

Lamborghini Urus Production to Start in 3 Years

Lamborghini expects to double its production to 7,000 vehicles a year when it rolls out its new SUV in 2019, CEO Stefano Domenicali revealed during last week’s Monterey Car Week in California.

The new SUV, which will pull heavily from the 2012 Urus concept, will go on sale in 2018 with prices starting at $200,000. It will be built alongside the Huracan and Aventador at Lamborghini’s plant in Sant‘Agata Bolognese, Italy.

In order to sell more cars, Lamborghini will need more showrooms. Domenicali said he plans to boost Lamborghini’s international network of dealers from 132 to 160 in coming years. An additional 500 employees will also be hired at Sant‘Agata in order to accommodate production of the new SUV.

Looking further down the road, Domenicali said a plug-in hybrid version of the SUV could arrive by 2020, along with a full-electric version. The SUV could also serve as the basis for a future autonomous vehicle from the Italian supercar manufacturer.

Lamborghini SUV on Schedule for 2018 Launch With Urus Styling

 

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