Maserati is looking to dramatically increase its global footprint next year. Maserati’s CEO Harald Wester told Automotive News Europe that they intend to double the global dealer network from 250 to 500 locations worldwide.
The main reason behind the increase is the release of the four new models over the next three years. First up is the next-generation 2014 Quattroporte, which is due to debut at the Detroit Auto Show in January 2013 and go on sale in Europe in the first quarter of next year. The US sales debut is expected in the spring of 2013 with a starting price of 100,000 to 125,000 euros, which is similar to the current price.
The second model is positioned below the Quattroporte and should be released in mid-2013. The medium-premium sedan is expected to cost 55,000 euros to 75,000 euros when it goes on sale in Europe starting in September 2013. The rumoured car named Levante is due to arrive in the United States before the end of next year.
The third model is a SUV based on the Grand Cherokee platform. This new model should see its release in the third quarter of 2014 followed by the successor to the GranTurismo coupe in 2015. Wester told Automotive News Europe the company has not decided whether to also replace the GranCabrio convertible.
The new initiatives and models should rise the amount of car sold to 40,000 cars in 2014 and peak at 55,000 to 60,000 vehicles by 2015. Maserati sold 6,159 cars last year and expects its 2012 volume to be about the same.