Rolls-Royce is set to reveal the last Phantom Coupe at the upcoming Geneva Motor Show.
The news comes directly from Rolls-Royce Motor Cars CEO, Torsten Mueller-Oetvoes, who has announced in an official statement that the company will enter the final stages of Phantom VII development this year.
Torsten was confirmed rumors that Rolls-Royce will not be renewing the Phantom Coupe or Drophead Coupe moving forward. Rolls-Royce will be celebrating the end of these models by offering a special 50-car collection that will be called Phantom Zenith.
The Zenith program will feature the last ever Phantom Coupe and Drophead Coupe models available to commission from Rolls-Royce Motor Cars.
“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” comments Director of Design, Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added. We expect huge demand for these 50 fine automobiles as we shall not look upon their like again.”
The move to end Phantom VII production comes as the company has been hard at work developing and testing an all-new aluminum chassis architecture. This new architecture will underpin every future Rolls-Royce vehicle from 2018 onward.
We will be bringing you full coverage of the Rolls-Royce booth from the Geneva Motor Show next week!