The average lifecycle of your regular family car is around eight years. In the supercar world, that can increase to around 10 years for vehicles like the Lamborghini Gallardo and Lamborghini Murcielago. However, in terms of model longevity, the Rolls-Royce Phantom is set to persist for well longer than any other modern exotics, with the British brand confirming the Rolls-Royce Phantom will continue in its current form until around 2020.
First introduced in 2003, the Rolls-Royce Phantom received its first major upgrade last year. The Series II Phantom boasts various improvements including a new eight-speed automatic transmission, revised styling and updated electronics. Despite these changes, the Series II remains a true modern-day Rolls-Royce with its boxy-shape and incredibly luxurious interior.
Rolls-Royce Phantom Bespoke Chicane Coupe
Considering it took Rolls-Royce around nine years to majorly update the Phantom, it comes as little surprise to hear that the Series II Phantom will survive until around 2020. All in all, Rolls-Royce confirmed that the Phantom has a planned lifecycle of 17 years.
One of the key reasons Rolls-Royce doesn’t want to rush into creating a Phantom replacement is so its customers don’t purchase one and suddenly find it has been replaced a couple of years later. Additionally, the Rolls-Royce Phantom continues to lead the pack in the ultra-luxury segment and there’s no point fixing or improving something that doesn’t need it.
Because a replacement for the Phantom is so long away, very little about it is known about its successor. With that being said, the next-gen Phantom will likely ride on the same platform as the next-gen BMW 7-Series.