According to Jaguar brand director Adrian Hallmark, Jaguar is set to draw on inspiration from Porsche 911 models to produce future Jaguar F-Type variants.
This aim is likely to lead Jaguar to produce an all-wheel drive variant of the Jaguar F-Type as well as a lightweight track-focused sports car similar to the Porsche 911 GT3.
“I worked for Porsche for 10 years, so I’ve got a certain affinity to the brand,” said Hallmark.
“The parallel to Porsche is their almost paranoid obsession with lifecycle management, and I think it’s exactly the way to go for a sports car. Every year you’ve got to do something that gives someone that’s already bought one the reason to come and look again, even if they don’t need one. If you can get people to change every 18 months, you get two customers for every normal three-year period, you get two sales for every one customer,” he concluded.
What this means is that Jaguar is set to launch new version of the Jaguar F-Type every 12 to 18 months before it’s replaced in 2020!
