Once again a Chinese company unveils an all-electric car that is supposed to stir up the EV market and go head on with Tesla’s successful Model S. Chinese company ‘LeEco’ unveiled their autonomous electric supercar earlier this week, just before the official start of this year’s Beijing Motor Show.

LeSee Autonomous Electric Supercar

The company’s concept car is called ‘LeSee’ and hints at a production version in the future. The car will be on display at the 2016 Beijing Motor Show and is said to be not an ordinary electronically propelled vehicle, but a smart, connected and self-driving car. LeEco is not the first Chinese startup to introduce a fully electric car into the premium EV segment; there are at least another half a dozen Chinese funded startups out there trying to conquerer the premium EV market.

Jia Yueting, co-founder and head of LeEco commented: “I hope that when the car hits the market it will help China’s auto industry reach the forefront of the global auto sector. When everyone is questioning us over our ability to develop a car like this and is laughing at us, we are still able to be here and show you this car … I am so emotional.”

Jia further said that LeEco is also working on a car-sharing business that is closely linked to their green car efforts. He went even further by saying that one day LeEco cars will be free for customers as the company plans to monetize different aspects and services that come with the future ‘connected’ car. He did not specify when that day might come. “Our cars’ pricing model will be similar to pricing models for cellphones and tv sets we sell today,” he said. “One day our cars will be free … We are getting there some day.”

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