Rolls-Royce’s Bespoke Design team has created a magnificent one-off motor car that the company says will set a new benchmark for luxury individualisation in the motor industry, and reaffirm its regal crown for bespoke supremacy.
Serenity is the model being brought to Switzerland next month to star on Rolls-Royce Motor Cars’ stand at Geneva International Motor Show, celebrating the historical role of silk as a symbol of regal and imperial power as the company pledges to create a haven of tranquility.
While some rivals might claim the highest standards, none have the regal history of Rolls-Royce so that the Bespoke Design team could take inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout the past century.
Delivering authentic modern luxury, Rolls-Royce says Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car, demonstrating the levels of craftsmanship, creativity and attention to detail only they can offer.
They have used contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior.
The new benchmark in super-luxury motor cars will be unveiled at a press conference on March 3 and on public view from March 5-15.
[showhide]”The Rolls-Royce Motor Cars stand at this year’s Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland.
Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce.
Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.
The marque’s Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior.
The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March.”[/showhide]
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