Rolls Royce has announced today a sales record of the 3,575 cars they sold in 2012. This marks the third consecutive and successful year in terms of sales for the 108-years-old marque and it marks the highest annual sales ever for the company. This can be tied to the company’s expansion into new markets where Rolls-Royce motor cars are now sold in more than fourty countries worldwide.
The sales growth across the world included those of Middle East (up 26%), Mainland Europe (up 21%) and Asia Pacific (up 18%), Saudi Arabia (up 63%) and Germany (up 15%) while the United States and China remained the most significant individual markets for Rolls-Royce Motor Cars. The report also shows that United States has overtaken China to regain number one regional position.
There were thirty new or refurbished dealerships opened across the world, taking the total to over 100 for the first time in the company’s history. Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide. Top five dealers with the highest sales are Beijing, Abu Dhabi, Shanghai, Beverly Hills and Saudi Arabia.
These numbers were attained despite the various global challenges in the past year as global business uncertainty and political unrest, preparations for the start of production of Phantom Series II and expansion works at the Home of Rolls-Royce in West Sussex to help the company satisfy increasing customer demand for Bespoke personalisation across the model range.
With all said, Rolls‑Royce has successfully retained its position at the ultra-luxury market, maintaining leadership for motor cars selling above Euros 200,000. Chief Executive Officer, Rolls-Royce Motor Cars Torsten Müller-Ötvös said;
My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result, we had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra-luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success.
The company which celebrates its 10th anniversary at Goodwood in 2013 has reported that a major new extension to the Goodwood manufacturing plant will be opened to help the company meet increasing global demand for highly personalised Ghost and Phantom models.