Mosler has always been one of those supercar makers which most automotive enthusiasts have heard of, but know very little about. Whether this is due to poor marketing or the simple fact that their cars were never very popular, it’s unclear, but either way, CEO Warren Mosler recently confirmed that he is quitting the supercar business and looking to sell off Mosler and all of its assets.
We’ve always known that entering the supercar business is extremely difficult but seeing such a well-known company being dealt its final blow is sure to send shivers down the spines of many other new brands looking to enter the market.
This may surprise you, but Mosler has been around for 26 years and in that time the company has sold fewer than 200 cars and is currently down to just two employees and one remaining car at its headquarters. The problems of lack of sales for Mosler has been further compounded by the fact that the brand has failed to sell one car in the past two years.
“I don’t have the energy to do another car or anything else,” said Mosler, speaking from St. Croix in the US Virgin Islands, where he lives most of the year. “There’s a whole pile of stuff, good inventory, and [I’m] looking for somebody else with a car disease that wants to live the lifestyle.” “There’s always one or two people buzzing around but nothing ever happens,” he said in reference to finding a buyer for the company.
As previously mentioned, all Mosler assets are currently for sale, including the firm’s 45,000-square foot manufacturing facility in Riviera Beach, Florida complete with shop equipment and a paint booth for just $3.375 million.
well stated. thanks!