British car maker Aston Martin has released a new personalization program called; Q by Aston Martin. Accoring to the Brits, it is a service that goes beyond the standard palette of paint, leather and trim finishes.
The service can be extended to interior and exterior styling. Q by Aston Martin can help to design and procure luxury items beyond the customers’ car. This could extend to colour matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht.
The Virage and Cygnet models presented at Geneva next week have been enhanced and personalised to include unique colour and trim finishes, each car is an one-off showcase for the possibilities offered by Q by Aston Martin.
The Virage has a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fiber, saddle leather floor mats, and striking yellow detailing, a header mounted track-day HD video camera, luggage rack and forged, diamond turned wheel.
The Cherry Tree Cygnet is finished in Cherry Tree raspberry paint with a kestrel tan interior, and includes specially developed photographic leather headlining, as well as a tailor-made colour-matched three piece luggage set, brogue leather detailing on the seats and a colour-matched Brompton bicycle.
Aston Martin will exhibit eight cars at the Geneva Motor Show next week, including the European debut of the limited edition V12 Zagato in production form, the V8 Vantage S and recently revised V8 Vantage, a DBS Coupe, V12 Vantage and Rapide.