Aston Martin has been awarded the prize of the UK’s coolest brand, winning this accolade for a fifth time in six years. The British car brand was also voted the top automotive brand surpassing a host of other luxury and specialist manufacturers to complete a double success.
Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and Chairman of the CoolBrands Council commented:
Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.