Good news for those of you that are craving for a worthy successor of the popular Maserati GranTurismo. The introduction of the Italian brand’s new flagship, the Maserati Alfieri, has been delayed until 2020 according to a magazine report, as Maserati focuses efforts on replacing the current generation Maserati GranTurismo and GranCabrio.
The original 2014 product plan showed an anticipated launch in 2016, but that target seems to be out of reach for Maserati. The Italian sports car manufacturer revealed a first concept version at the 2014 Geneva Motor Show and promised to predominantly stick to the concept’s design. The new Maserati Alfieri has the Porsche 911 in its crosshairs, but it will be a while before the ammunition actually arrives.
While this is unconfirmed, moving down the Alfieri launch may have something to do with a recent change in management at Maserati. It was the brand’s former global head, Harald Wester, who was responsible for conceiving the Alfieri. He however, has recently been replaced by Reid Bigland, former FCA US sales chief.
Fiat-Chrysler boss Sergio Marchionne has set an ambitious target for the 2018 sales year. He wants sales of the premium brand to hit 75,000 and anticipates great success for the new Maserati Levante crossover. Maserati sold only 40,000 cars over the 2015 year, and could definitely use an impulse. The brand’s biggest market remains the United States, which accounts for 37% of Maserati’s global sales.