Rolls-Royce is at it again with another range of bespoke creations, this time inspired by British music. Based on the Rolls-Royce Wraith, the luxury brand launches nine special models celebrating the legacy of some of British music’s most revered rock and vocal artists.
The first four cars of this bespoke series have recently been unveiled at the Sanderson Hotel in Fitzroia, London. The unveiling was done by the artists who partnered up with Rolls-Royce in creating the bespoke vehicles: The Who frontman Roger Daltrey CBE, Sir Ray Davies of The Kinks, and Giles Martin, son of songwriter and producer Sir George Martin.
All of the bespoke models have been hand-built in Goodwood, England and will go on sale later on this year. A proportion of the sales generated by the highly anticipated collector’s items will be donated to various charities selected by each involved artist, including the Teenage Cancer Trust.
The first car in the series is the one created in collaboration with Roger Daltrey CBE, named ‘celebrating The Who’. The band’s lead singer committed to creating two cars for the project. The first one is inspired by his own personal music legacy. It includes several design traits including the famous ‘bullseye’ logo on the face of the dashboard clock and the engraving of famous lyrics of the band’s 1972 singles ‘Join Together’ and ‘I Can See for Miles’ in the two copper door flights.
His second creation is called ‘Tommy’ (1969) and has been designed in collaboration with Mike McInnerney, the artist that is responsible for the album artwork of the The Who’s 1969 album ‘Tommy’. Sir Ray Davies’ creation is a tribute to his band ‘The Kinks’, and also incorporates famous lyrics of the band in the car’s door-flights.
The fourth bespoke Wraith that was recently revealed in London is the tribute to Sir George Martin, ‘the fifth Beatle’. Upcoming bespoke models based on the Wraith will be created in collaboration with Dame Shirley Bassey, one of the most famous female vocalists of all time, Francis Rossi OBE of the ‘Status Quo’, and Ronnie Wood, famous rockstar of the Rolling Stones.