Mercedes-Benz has been on a record-sales trail over the past few years and has now officially taken over BMW as the global luxury car sales leader. It’s the first time in a decade that Mercedes-Benz is crowned the world’s top seller in the luxury car market.
Mainly the SUVs and crossovers account for Mercedes’ recent jump in sales, with the figure increasing almost twice as fast as that of BMW in the first nine months of this year. Mercedes-Benz’ current unit lead over BMW states 57,985, and the year isn’t over just yet.
Total sales of Mercedes-Benz have now reached a total of over one and a half million vehicles so far this year with the year’s highlight being last month’s record sales of an impressive 211,286 vehicles. BMW’s sales are growing steadily too, but not as fast as that of their German rival. Last month a total of 197,419 BMW’s were delivered to customers, a 9.4 percent increase over the same month the year before.
The nine-month total shows 1.47 million, an increase of 6 percent over the preceding year. Audi is now back in third place with September 173,850 September deliveries, an increase of just 1.7 percent over September 2015. The brand of the four rings has now sold 1.4 million cars so far in 2016, an increase of 4.5 percent over 2015.
Taking over BMW as the world’s number one luxury automobile seller was originally a target for 2020, according to Daimler CEO Dieter Zetsche. The luxury brand is however well on course to achieve that goal by the end of this year already. Probable reasoning for Mercedes-Benz’ increasing sales is its appealing redesign of its entire model line-up, now speaking to a younger generation of customers.