The Mexican made, ultra lightweight supercar brand VUHL Automotive has just celebrated its flagship showroom opening in Polanco district, México City.
By the hand of Surman, one of Mexico’s largest automotive retailers, the VUHL Showroom is situated among the Group’s other brands including Bentley and Ducati. Although the first VUHL 05 was actually delivered to a Mexican customer a while ago, it’s not until now that following international distribution partnerships in the UK and Middle East, the brand has established what might just be their most influential showroom to date.
2016 marks the company’s most successful year to date given the world debut of the 600 bhp/tonne VUHL 05RR at Goodwood Festival of Speed, as well as the start of sales in the UK earlier this year, and now the opening of their flagship showroom with all cars displayed now sold.
We were invited to join their VIP Opening Party that night among customers, VIPs and Mexican Government representatives; around 100 people joined the event where the two-story showroom was proudly presented as a design collaboration between Architect Alejandro Esparza and VUHL Technical Director Iker Echeverría.
An elegant party was embellished by racing heritage highlights such as the all-carbon wheel display; an uncommon yet successful mix of the most stylish lifestyle with the rawness of motorsports gave this party a unique atmosphere where guests could get a sneak peek into the impressive levels of detail a VUHL undergoes when its in production, which are secret to the high quality and exclusiveness feeling behind the brand. The opening night was a total success for VUHL as they added some more orders to their production numbers.
We believe one of the key elements within their distribution partership plan is the so called VUHL lifestyle, which goes way beyond selling cars and gets involved with each customer onto configuring their vehicle and then hosting the most exclusive track events for their select group of customers. Part of this lifestyle involves partnerships with brands such as Möet & Chandon which ensures you’ll always be treated as James Hunt treated himself after finishing first, if you wish to.
For those of you who don’t know the 05, have a quick look at our review of the VUHL 05.