BMW has officially released their first digital-first commercial for the upcoming BMW M2.
The “digital-first” campaign features American supermodel Gigi Hadid who takes part in a high octane shell game featuring none other than the brand new M2.
The commercial was directed by Marc Foster, who also directed Quantum of Solace, Monster’s Ball and World War Z. The commercial was shot in California at an airfield somewhere in the Mojave Desert.
While the commercial doesn’t focus too much on the driving dynamics of the car any new footage of the M2 is worth at least a cursory watch. So check out the video and let us know what you think. Were you able to keep up with the shell game?