After a successful trial in Australia, the worldwide rollout of ‘Audi Sport’ dealerships is set to commence to rival the likes of BMW M and Mercedes-AMG.

The new Audi Sport program will see some Audi dealerships around the world creating specific showrooms dedicated to Audi’s RS-branded models while others will construct dedicated Audi Sport areas in their dealerships. The German company has been prompted to launching the program in order to give Audi RS buyers special treatment.

Alongside the global launch of Audi Sport, the automaker has announced its intention to reveal a new RS model about once every year. That will clearly contrast what happened in 2013 when seven RS cars were launched in just 12 months.

Not all Audi dealerships are required to open up Audi Sport dedicated areas but the company’s sales and marketing boss Luca de Meo said “we are very happy if it happens.”


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