Less than a fortnight after opening its third outlet in Russia’s capital, Moscow, Bentley Motors has expended its presence in Germany by unveiling its first showroom in Dresden, which lies close to the Czech Republic border.
The showroom spans over an area of 400 square metres and is Bentley’s ninth dealership in Germany. It will not only offer all the new range of Bentley’s cars, but also sell pre-owned luxury cars and Bentley’s luxury goods. The aftersales service will also be taken care at the Dresden outlet.
The showroom has been given a contemporary yet sophisticated look. It symbolizes Bentley’s global identity and it has a separate personalisation area where the customers can look at the palette of exterior paints and leather options for their cars.
“Germany is a key market for Bentley, our largest in Continental Europe, and this opening not only reinforces our commitment to the region, but is the next step in our continued growth in the country,” Kevin Rose, Member of the Board for Sales, Marketing and Aftersales at Bentley Motors, said.
Meanwhile, the showroom has also marked the arrival of the updated Bentley Continental GT in Germany which was debuted at the opening of the dealership.
The showroom is in partnership with Thomas Exclusive Cars GmbH- a company that has a proven track record in automobile retailing with its clientele also featuring Ferrari, Rolls-Royce and Maserati.
“It is our number one priority to ensure that our customers have a unique Bentley experience,” Managing Director of Thomas Exclusive Cars GmbH, Sibylle Thomas-Göbelbecker, stated.
“In this new showroom they will enter an exclusive world of unparalleled design, personalized service, automotive passion and unmatched attention to detail.”
BENTLEY EXPANDS PRESENCE IN GERMANY
JUN 12, 2015
New showroom opens in Dresden
German debut for updated Continental GT
Further growth in Bentley’s largest Continental European market
(Crewe/ Dresden, 12th June 2015) Bentley Motors announces today the opening of a new showroom in Dresden, Germany.
The showroom, measuring over 400 m², is located on the Meißner Strasse 34, in Radebeul, Dresden. The new dealership offers customers the full Bentley model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods. It adds to Bentley’s presence in Germany, taking the total number of showrooms in the country to nine.
The showroom opening marks the debut of the updated Continental GT in Germany, refreshed with a suite of contemporary design updates and new exquisite features.
Commenting on the opening, Kevin Rose, Member of the Board for Sales, Marketing and Aftersales at Bentley Motors, said: “Germany is a key market for Bentley, our largest in Continental Europe, and this opening not only reinforces our commitment to the region, but is the next step in our continued growth in the country.”
The showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with contemporary luxury. It also features a private personalisation area where customers can choose from the brand’s broad palette of exterior paints and leather options.
Managing Director of Thomas Exclusive Cars GmbH, Sibylle Thomas-Göbelbecker, who will lead Bentley Dresden, said: “It is our number one priority to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail.”
Bentley Motors is convinced that it found the right partner with Thomas Exclusive Cars GmbH, a partner who combines in-depth knowledge of the market with a successful track record of automotive retailing.
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