Jaguar to ditch R-S and R-S GT badges

Following the emergence and continual expansion of Jaguar Land Rover’s Special Vehicle Operations (SVO) division, Car and Driver has learnt that Jaguar is set to ditch the ‘R-S’ and ‘R-S GT’ badges from its future high-performance oriented models.

While speaking with Car and Driver, SVO boss John Edwards revealed that the ‘R-S’ and ‘R-S GT’ badges had caused confusion among Jaguar customers. Edwards said that customers were intrigued as to why there were two separate trim levels for some models above the already potent ‘R’ badged Jaguar derivatives.

In place of the ‘R-S’ and ‘R-S GT’ badges, the British marque’s range-topping models will be adorned with the SVR badge representing the ultimate version of each respective Jaguar model.

Edwards went on to say that no versions to sit above the SVR models will be created; “Each [SVR] will be the ultimate version of that model line, maybe not as hard-core as the GTs were, but designed to be accessible.”

[Via Car and Driver]

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