Aston Martin DBX Concept launch

We have been expecting to see the likes of Lamborghini, Bentley and Rolls-Royce break out of their comfort zones to make cars to suit markets that would not normally be associated with uch brands, but Aston Martin surprised everyone at the Geneva Motor Show 2015 with this, the Aston Martin DBX Concept.

As appears to be the trend of modern automakers, the Aston Martin DBX Concept uses electric, inboard-of-wheel, motors powered by lithium sulphur cells, essentially an electric powered vehicle. The DBX gets carbon ceramic brakes with a kinetic energy recovery system (KERS) and rear view cameras in place of the side view mirrors. Few details have been released that give us much of an insight into the power unit fitted to the DBX Concept.

Inside, the Aston Martin DBX gets a velvet-like Nubuck leather interior. The exterior features a unique paint finish – Black Pearl Chromium – which has been specially created to mimic the look of a genuine black pearl and comprises a micro-fine layer of chrome.

Geneva Motor Show 2015 News

Unveiling the concept, Aston Martin CEO Dr Andy Palmer said:

“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.

“I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept you see before you is the result. This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future.

“The DBX Concept is more than a thought starter for us and for our customers, though. We will, in due course, be entering a car into the new DBX space and I am very much looking forward to seeing how this concept is received not only here today, but also by our legion of existing loyal customers and by those potential customers around the world who have, to this point, yet to consider one of our cars.”

Aston Martin DBX Concept

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