A very special Lamborghini boutique has just been opened in the famed Dubai Mall thanks to Abdulaziz Al Rasheed Trading.
The high-end store is dedicated to the fashion and accessories range of Collezione Automobili Lamborghini. The opening of the store also saw a special fashion show to launch the Fall-Winter collection for 2014-2015 from the Italian marque. Items from the boutique aren’t just catered to Lamborghini owners. They cater for customers “who values quality, style and elegance” with clothing for children also available.
Discussing the store, the chief executive of Al Rasheed Group, Abdulaziz Al Rasheed said, “The philosophy behind the Automobili Lamborghini fashion line is synonymous with the Italian brand and the traits of Lamborghini super sports cars – pure, cutting edge and visionary. Dubai’s strong appeal in the region as a city famed for the ‘best of the best’, makes it the perfect fit for Collezione Automobili Lamborghini stores, which we look to expand across the Middle East in the next few years. The location of our flagship store in the iconic Dubai Mall is fitting for one of Italy’s most prestigious and internationally recognized brands.”
According to the head of Collezione Automobili Lamborghini, Boris Puddu, “Our aim is to communicate the strength of our brand in terms of style, materials and cutting edge design through our fashion and accessory collection. Lamborghini’s is the most desirable super sports car brand. The customers of Collezione Automobili Lamborghini are part of an exclusive “club” of Lamborghini enthusiasts, wearing the philosophy of an Italian marque.”