Honda has just released an interactive commercial for its latest-generation Honda Civic Type R still yet to debut in production guise.

The video below previews the interactive trailer but to get the full experience, click here. That link takes you to a special and engaging YouTube video where the viewer can press the ‘R’ button on a computer keyboard to make things very interesting. Typically, the advert is a rather mundane one about the regular Civic, but with the R button held down, it switches to a much more exciting clip with the Civic Type R. It really has to be seen to be believed and is an excellent example of filmmaking!


As a reminder, one of the key aims of the new Civic Type R is to make it the fastest front-wheel drive production car around the Nurburgring Nordschleife. That record is currently held by the Renault Megane RS 275 Trophy-R at 7 minutes and 54.3 seconds.

Honda is still refusing to release official performance details for the new turbocharged 2.0-litre i-VTEC petrol engine powering the next-gen Civic Type R other than confirming it will delivering over 276 hp. Torque will reportedly sit around the 300 lb-ft mark with power conceivably reaching over 300 hp.

The Japanese automaker has confirmed that the new engine will redline at 7000 rpm. In typically Honda fashion, peak end power will be provided by the i-VTEC system with the turbocharger providing extra power lower in the rev-range. Thankfully, Honda has decided to fit the new Civic Type R with a traditional six-speed manual transmission and the car will inevitably reach 100 km/h in the mid-5 second range.

A new +R button will also be fitted. It will provide improved engine responsiveness, modify the torque mapping, improve the responsiveness of the steering while also stiffening the suspension.

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