In an effort to make upcoming Alfa Romeo models really stand out from rivals from Germany, Fiat is pushing hard to make them much more appealing in all respects. One of the most important and exciting developments is the possibility that future, performance oriented Alfa Romeos could utilise Ferrari engines.
While Fiat nor Ferrari or Alfa Romeo have confirmed or denied these suggestions, sources inside have confirmed that CEO Sergio Marchionne believes the use of Ferrari sourced engines is the best way to broaden the appeal of the Italian manufacturer in the midst of a complete model overhaul and relaunch.
A professor at Bocconi University and the former head of Fiat’s archives Giuseppe Berta said, “This is the last chance for Alfa Romeo. Marchionne’s bet is a long shot. To beat the German premium brands, he needs to make Alfa unique. His best chance is Ferrari engines and Italian design.”
As part of Alfa Romeo’s revival, the company is predicted to release at least six brand new models in the coming five years. Included will be two SUVs with Alfa Romeo reportedly targeting to sell 300,000 cars in the next five years. As part of the relaunch, Alfa Romeo could stop production of its MiTo and Giuletta.
[Via Auto News]
