Home Car News Porsche and Martini Re-ignite Motorsport Partnership

Porsche and Martini Re-ignite Motorsport Partnership

Porsche and Martini Re-ignite Motorsport Partnership

Porsche and Martini Re-ignite Motorsport Partnership

One of motorsport’s most infamous collaborations is set to be re-ignited on May 12th as Porsche and Martini team up yet again to cover one of their finest modern-day race cars with the infamous Martini livery.

The newly wrapped 2014 Porsche 911 GT3 Cup car will debut during the opening round of the Porsche Mobil 1 Supercup in Barcelona, Spain with none other than nine-time world rally championship winner Sebastien Loeb behind the wheel.

This car marks the very first time a Porsche racer as adorned the Martini livery since 2008, and is being done in part to help Martini with its ongoing 150th anniversary celebrations.

Porsche and Martini Re-ignite Motorsport Partnership

Martini Global Category Director of Vermouth and Sparkling Wine Arnaud Meysselle said,

“This is an extraordinary year for MARTINI® as we are celebrating our 150 Anniversary. Partnering with Porsche once again, during 50 Years of 911, and seeing the new 911 GT3 Cup car adorned with MARTINI® Racing Stripes is a special moment for the brand and MARTINI® Racing enthusiasts alike. We believe LUCK IS AN ATTITUDETM and the resurrection of the celebrated partnership between MARTINI® Racing and Porsche is the start of a new chapter in this legendary story.”

Sebastien Loeb will pilot the 2014 Porsche 911 GT3 Cup car for the first two rounds of the Porsche Mobil 1 Supercup before a currently unnamed replacement driver takes over.

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