Video: Jaguar Creates F-Type 'Desire' Short Film

A 13-minute short film for the brand new Jaguar F-Type sports car was recently released after being previewed at the Sundance London film and music festival yesterday.

The clip features Golden Globe and Emmy Award winning actor Damian Lewis and was filmed in the Chilean Atacama Desert and also features Jordi Molla and Shannyn Sossamon in a James Bond-esque action clip.

When discussing the short film, Global Marketing Communications Director Ian Armstrong said, “Jaguar is synonymous with some iconic moments in cinematic history, and we’re excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years – the F-TYPE Jaguar.”

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