In order to promote the brand new Ariel Atom exclusive AtomCup racing series, organisers decided to promote the new motorsport series by taking an Ariel Atom racer to Central London streets and having a pitcrew do their work in the middle of busy London traffic.
When stopped at a red light, the pit crew managed to change all four tires before the lights turned green and even though it wasn’t a Formula One speed pit stop, it definitely would have been something different for local Londoners!
