Rumours are circulating that suggest Beyonce will unveil the all-new 2014 Corvette C7 at Super Bowl XLVII on February 3rd. This would come after the expected official release in January at the Detroit Motor Show. The news follows GM’s announcement last year, to withdraw from pricey half-time advertising. Obviously, it has found more effective ways to promote its brands!
The rumours suggest that Beyonce will sing her iconic “crazy in love” with the new supercar sitting at the 50-yard line. The Detroit Bureau suggests that a one-off version is being hand-built for the event and Jalopnik suggests that this will be gifted to Beyonce during the event.
GM announced its withdrawal from Super Bowl advertising last year. A typical 30-second advertising slot during the game costs as much as $4 million. Last year saw at least nine different automotive manufacturers pitch their products. GM felt that it was becoming difficult to battle for attention amidst fierce competition.
CBS are this years chosen broadcaster. Confirmed advertisers include Kia, Cars.com, Hyundai, Audi, Lincoln, Mercedes-Benz and Volkswagen.
Of course, we’ve already been presented with the brand-new small block V8 that powers the Corvette C7. The 6.2 liter LT1 engine will produce 450hp and 610Nm of torque offering a sprint from zero to 60mph in less than 4.0 seconds. It will produce over 542Nm of torque between 2,000 and 4,000rpm.
We have previously speculated that the very first 2014 Corvette C7 would be auctioned on January 19, 2013 by Barrett-Jackson. It remains to be seen if this is still to happen.
Super Bowl 47 will take place in New Orleans, Louisiana at the Mercedes-Benz Superdome.
Saw the new C7 rear end in just released owners manual graphics. Can you say HIDEOUS? Chevy takes ugly and turns the new C7 Vette into FUGLY.
While it makes sense to discontinue Super Bowl advertising, using Beyonce of all people in Chevy’s marketing strategy does not. I doubt anyone with the money to afford a new Corvette (i.e., the over 35 crowd) cares that Beyonce is involved, and thus Chevy would not sell any mores cars because of it, plus potential buyers could be somewhat turned off by Chevy’s blatant commercialism. I’m sure they’ll catch a lot of flak for it, too.
PS- see Jennifer Lopez and the Fiat 500.
What a freakn’ joke! Like she would ever drive a Corvette… not to mention that she doesn’t even represent that part of the population that would ever purchase a Corvette! I hope GM and the Corvette division is smarter then that!