Lamborghini Urus

Lamborghini’s recently teased Urus concept car will not see the light of day until 2017, at the earliest. Lamborghini’s SUV concept, first displayed at the Beijing Motor Show earlier this year was the Italian automakers first foray into the world of SUV’s. Feedback from potential buyers seemed to be relatively positive, begging the question why Lamborghini would put the car on the back burner. Strong competition from the likes of Porsche in the Cayenne and BMW/Mercedes may have had something to do with Lamborgihni CEO Stephan Winkelman’s decision.

Speaking to AutoExpress, Winkelman was quoted as saying “the Urus isn’t an immediate priority and won’t happen until 2017 at the earliest, if the board decides to sign it off.” He goes on to champion Lamborghini’s current models as “selling well”. According to Winkelman, Lambo has plenty of new cars available and has no need to bolster its line up with a brand new model. The decision to delay or disband the Urus project comes after we reported earlier this year that the Urus could double Lamborghini’s sales. Stephan Winkelman also hinted at upcoming light, faster versions of their newest supercar, the Aventador. We’ll keep you posted.

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  1. The faster aventador isn’t needed until the F70 and P1 have both reached the streets to reduce a few the difference, don’t upgrade it so early.

    No estoque, No Urus, its costing Lamborghini time and efforts to leave the supercars.


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