Ferrari has a special program which produces one-off cars like the Eric Clapton’s SP12 EC. A similar customization program is being offered by McLaren, responsible for the delivery of bespoke projects like the outrageous X-1. Although Maserati offers a wide variety of personalization options, the Bologna based carmaker has ruled out these kind of custom made projects.
Maserati explained in an interview with Dutch magazine Autovisie that it won’t build custom projects due to a lack of time. Three new models will be unveiled within the coming 18 months, so the Italian manufacturer of sports and luxury cars emphasizes on their model expansion.
The new Maserati Quattroporte is scheduled to make its debut at the 2013 Detroit Motor Show. Later that year a new and smaller four-door saloon bearing the Ghibli badge will be presented. The Levante SUV ‒ inspired by the Kubang ‒ will come in 2014, the year Maserati will celebrate its 100th anniversary.
These new models will help Maserati to boost annual production to 50,000 units by 2015. To put this in perspective, in the first half of 2012 it produced 3322 cars. Instead of working on special one-off projects, Maserati is going for the big numbers.
-Dutch magazine Autovisie that it won’t build custom projects due to a lack of time
In other words, they’re asking for more money than Ferrari.