The world’s largest BMW showroom has opened its doors in the Middle East following an investment from local company Abu Dhabi Motors.
The showroom offers a permanent display of 70 cars and ten motorcycles next to the latest models from BMW, Rolls-Royce and MINI. A total number of 450 staff members will work at the dealership selling and servicing the vehicles. The service department has a servicing capabilitiy of 120 vehicles.
2011 was BMW’s greatest sales year ever in the Middle East with a record of more than 18,000 BMWs and MINIs sold. Top selling vehicles were the 7-Series with 24% of total sales. Other popular cars were the 5-Series (23%) and X6 (14%).