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Ferrari Tailor Made Personalisation Programme

Ferrari Tailor Made Personalisation Programme

Ferrari recently unveiled the Ferrari tailor made personalisation programme based at Maranello and developed specifically for creating bespoke Ferrari models. It offers a huge amount of freedom when it comes to materials, colours and finish for those that want existing Ferrari models with a unique touch.

Exterior livery, cabin trim, accessories, materials, treatments and colours are all available as part of the program. When you order through the Ferrari tailor made program you get your own personal designer. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery.

Three collections are offered; Scuderia, Classica and Inedita. Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection provides a modern twist on the styling cues and features of Maranello’s iconic GTs. The Inedita introduces an element of experimentation and innovation in terms of styling, colours and materials.

Material on offer include cashmere, denim, and carbon fiber, available to them. A dedicated area has been set aside to for customers of the program to choose their own individual design.

The list of options in the Scuderia collection includes carbon-fibre trims and technical fabrics. The Ferrari 458 Spider you see in the photos sporting blue and white NART stripes over a Rosso Racing body colour is an example of this option. The seats are upholstered in the same leather used in the Formula 1 cars of the past, the Alutex dash alludes to the original Ferrari 250 Testa Rossa with its aluminium dashboard. The cabin is also trimmed with a diamond-quilted fabric inspired by the original Testa Rossa motif.

The Ferrari FF is an example of the Classica collection. Inspired by the Ferrari 250 Europa: it has three-layer Ingrid silver paintwork with dark grey sills and rims. Pinstripe cloth and dark brown semi-aniline leather seats feature here with a cashmere roof lining, grey carpet mats, interior trim inserts and a teak-trimmed boot.

Finally, the Inedita is represented by the denim-trimmed Ferrari California. A denim trim has been applied to certain areas of the cabin and seats as well as on the door panels and lower part of the dash. Dark blue carbon fiber trim replaces the typical aluminium cabin trim and a Blu Scozia livery, a historic Ferrari colour, has been given an all-new matte finish on the exterior.

Take a look at the video below and the photos, then let us know what you think in the comments box below.

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