According to Autocar, Audi is set to preview its new design language at the upcoming Los Angeles Auto Show 2014 in November by revealing a large concept previewing a flagship A9 sedan.

The design of the potential Audi A9 concept car has been headed by the company’s new design boss, Marc Lichte. Set to measure over 5 metres in length, the concept will utilise the same MLB platform as the recently-spied next-generation Audi A8 likely to arrive in two years.

2015 Audi RS7 Sportback

While speaking about the new design language, a source told Autocar that, “it builds on the design in place today but takes it to a whole new level. The design department is working very closely with the production department to give future Audi models a more technical look with added accuracy in terms of build – in keeping with their engineering.”

As a result, we can expect to see a newly designed front grille, laser headlights as well as similar straight lines and aggressive edges to the German marque’s latest design direction. Beyond the exterior look, the new concept is likely to preview new interior technologies for Audi.

It is speculated that the Audi A9 will reach the market in 2017 and is being designed to rival the likes of the Porsche Panamera.

[Via Autocar]

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