Ferrari is on its way to report all-time sales and profit highs this year. Demand for the Italian sports cars is on the rise despite the financial crisis which plagues large parts of Europe, economic uncertainties in the United States and the cooling down of the Chinese economy.
CEO of Ferrari, Luca di Montezemolo told Automotive News Europe that the Prancing Horse predicts record sales: “From the latest data I’ve seen, we are on track to make this year another record year.”
The Maranello based carmaker posted last year records sales with 7,195 delivered cars. The first six months of 2012 Ferrari sales went up 7 percent to 3,664 compared with the first half of previous year, from which a quarter went to the US. Sales of the V12 powered models surged by 66 percent.
The major financial hurdle for this year is the development of a new engine for the 2014 Formula 1 season, which will see the introduction of a new turbocharged 1.6 liter V6 engine. Luca di Montezemolo said “the new F1 engine is a considerable burden for a company as small as Ferrari.” Despite the fact it had to invest somewhere in between 40- and 60 million euros for the new F1 engine, Ferrari aims to achieve record profits.
This September will see the European market introduction of the F12 Berlinetta, which will boost the sales even more. The new V12 powered Ferrari will be available for American buyers in March 2013. Ferrari expects to produce 800 units of this car annually.