Ferrari has released the company’s results for 2011. The revenues exceeded the 2 billion euro threshold for the first time, reaching 2.251 billion euro (+17.3 per cent). A record 7,195 cars were delivered to the dealership network, an increase of 9.5 per cent on the previous year’s figure.
The personalisation catalogue made a significant contribution with all cars featuring bespoke options. Trading profit reached 312.4 million euro (+3.2 per cent) in 2011, while the company’s net profit increased slightly on 2010 to 209 million euro.
Ferrari achieved record sales in America in 2011 with 1,958 cars delivered, up eight per cent on 2010. A total of 777 cars (+62.6 percent) were delivered to the Greater China Area, which became Ferrari’s second largest market some months ago. 500 of those were sold in China alone. The Middle East also continued to perform very well with an increase of 22 per cent to nearly 450 cars.
Europe fared very well indeed too, with Great Britain ending 2011 with 574 cars delivered (+23 per cent) and German demand up 14.6 per cent to 705 cars. Switzerland also posted very good results, with strong sales of the FF, recording growth of 3.2 per cent.