Rolls-Royce celebrated the success of the Games at the Closing Ceremony last night when three Rolls-Royce motor cars sported newly-designed badges for the first time in the company’s 108-year history. The new badges, designed by the Rolls-Royce Bespoke Design Team, replaced the traditional double R-R for the first time since the company started in 1904.
The three Phantom Series II Drophead Coupés were finished in glorious English White. The new grille badge featured the Spirit of Ecstasy with patriotic Union Flag replacing the traditional flowing gown of the Graceful Little Goddess.
On the inside, the steering wheel centre included a traditional laurel wreath and torch, and the self-righting wheel centres featured the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’). The badges were complemented by tread plates identifying each car as ‘One of Three’.