Aston Martin W-One is a new central London showcase. Opened with a gala launch event this week by Aston Martin CEO Dr. Ulrich Bez, Aston Martin W-One is a new kind of brand space. This new space has been designed to combine a dealership and a luxury boutique.

The opening follows after the release of a new bespoke treatment at the Geneva Auto Salon. The Q by Aston Martin program offers the help to design and procure luxury items beyond the customers’ car. The service can be extended to interior and exterior styling.

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