Bentley today announced the opening of its 33rd showroom in Europe and the third dealership in France. Partnering with the SOGESA Group, Bentley’s new showroom will attract customers throughout France’s Rhône-Alpes Region.
With sales of Bentleys bouncing back to pre-recession levels, the British carmaker is looking to broaden its presence not just in new markets, but in established ones as well. Bentley’s new showroom in Lyon will be responsible for both sales and after-sales.
The full model range is on display and customers can specify the myriad features, colours and materials of their new Bentley. Investments in 2012 will lead to an extension of the present building. The result will be an impressive Bentley showroom dedicated to new car sales and a second showroom for Bentley Pre-Owned. In 2011 SOGESA sold more than 1500 new and pre-owned cars.