Now with Stephen Winkelmann at the helm, Audi’s performance division has been expanding recently. As part of this expansion, the official company name has now been changed from quattro GmbH to Audi Sport GmbH. Business functions will remain in Neckarsulm.
quattro GmbH was established in Neckarsulm in 1983. As a subsidiary of Audi AG, it currently employs around 1,200 employees. Audi Sport, as it is now known, is not just responsible for the development and manufacturing of the Audi R8 and Audi RS models, it is also responsible for customer motorsport, car customization options via the Audi exclusive program, the Audi Sport lifestyle collection.
Audi Sport is actively involved in DTM, Formula E, GT racing and in the TCR category. Young racing talent is being fostered in the Audi Sport TT Cup. Despite Audi’s withdrawal from the top tier of LMP1 racing next year, Audi Sport is expected to feature heavily in motorsport calendars next year!
Audi Sport has enjoyed considerable success over the past few years, with doubling sales over that period. Over the next 18 months, Audi Sport plans to launch eight new models. The number of Audi Sport dealers will also increase from 370 at present to around 600 by the end of 2017.