New TVR chairman Les Edgar has revealed plans to relaunch the TVR brand in style with the release of a new two-car line-up by 2015.
Edgar insists that these two new front-engined, rear-wheel drive British supercars will remain true to the TVRs of the past we’ve come to love. To begin with, TVR is set to focus on launching a new car with its own design followed soon thereafter by a second model set to cost between 50,000 and 80,000 pounds.
Remaining true to his statement that the new supercars created by the kickstarted TVR brand will maintain the character of TVRs from the past, Edgar revealed that the plan is to create two sports cars as simple, stripped-down and as free of electronic gizmos as possible. Consequently, TVR will instead focus solely on performance, driving factors and the overall character of the car. What this means is that future TVRs will be capable of supercar performance but with a far lower price.
Les Edgar is a Surrey-based Aston Martin racer and computer games millionaire who as we all know, recently led an investor group to buy TVR and all of its assets.
“The project started with a few of us, all lovers of drivers’ cars, talking about building the modern expression of the traditional British sports car,” Edgar says. “Most of us have business backgrounds. We knew we really needed a decent brand to make the thing fly, but the brand we really wanted wasn’t available.
“TVR’s owner, Nikolai Smolenski, had been approached by many other bidders and always said he wouldn’t sell. Then one of us became aware of a new opportunity to talk to him and we started negotiating. I can’t say he was a pushover to deal with, but he’s become a good supporter of our project,” he said.