British luxury carmaker Rolls-Royce today unveiled the Rolls Royce Phantom Coupe Mirage. It’s an one-off, handcrafted bespoke Phantom Coupé inspired by Arabian horses. The car will go to Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain.
The unique model was ordered by Kadhim Al Helli, Rolls Royce Brand Manager at Abu Dhabi Motors and completed by specialists in Goodwood, England. Unique touches include a ‘Mirage’ motif to be found in various locations around the Phantom Coupé and a matte black exterior and mugello red and black interior.
A silver ‘Mirage’ inlay has been included in the passenger display panel set against elm cluster veneer and embroidery on the front and rear headrests. A personalised glove box cover identifies the model and a silver rope inlay is included in the door capping and on the front fascia.
The Horse on which the car has been based, Mirage, was purchased from the Sebaa tribe by HRH King Faisal of Iraq in the early years of the 20th century, and was later owned by Lady Wentworth in England and Roger Selby in the United States. It won the Richmond Royal Show in 1926 and become American Champion at the National Arabian Show in Nashville in 1934. As a result, Abu Dhabi Motors expects high levels of interest in the Phantom.
The Phantom Coupé Mirage was ordered through the Rolls-Royce Bespoke Programme, an individualisation service available to all Rolls-Royce customers. Kadhim Al Helli explains:
The synergies between the Arabian horse and the Rolls-Royce brand are hard to ignore. Arabian Horses are one of the oldest equine breeds in existence, renowned for their refined physical attributes, fine temperament and strong bloodline; just as Rolls-Royce is synonymous with exquisite design, flawless performance and pioneering heritage. This car celebrates those shared qualities by embodying the spirit of a true champion, Mirage, the perfect example of a Classic Arabian Horse.
The Rolls-Royce Motor Cars Bespoke Programme allows us to design, engineer and personalise cars to the individual styling and distinctive tastes of our customers. This is a huge strength for us in a market where exclusivity is of the utmost importance and most customers aspire to own vehicles with personalised touches. This level of Bespoke attention turns the car from a vehicle into the equivalent of a piece of art – original, inimitable and meaningful.
Sorry, but I can not relate a thoroughbred arabian horse (aka speed and ligthness) to a rolls-royce (aka dignified walk of fat wallet).