The very first Rolls-Royce Dawn produced for the U.S. market is set to be auctioned at next year’s Naples Winter Wine Festival from January 29-31.

All the proceeds from the sale will benefit the Naples Children & Education Foundation and the car itself has received a number of special finishes thanks to the British marque. All up, the Dawn is valued at in excess of $400,000 locally when ordered with all the special elements of this particular example.

Visually, it has been painted in Arctic White and is made special for the Deep Red soft top as well as the bright red coachline running the length of both sides. Although no images of the interior have been released, it apparently combines bright red leather with a selection of white leather elements and the obligatory wooden elements of any Rolls-Royce.

Despite its bespoke name, the Rolls-Royce Dawn is essentially a convertible version of the Wraith. As such, it is powered by a 6.6-litre twin-turbo V12 engine delivering 555 hp and 575 lb-ft of torque. Those figures are enough to send the car to 100 km/h in a very respectable 4.9 seconds and onto a 250 km/h top speed.

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