Bentley Launches Virtual Configurator for the Bentayga

Bentley has just launched a very special configurator for its brand new Bentayga SUV. Dubbed Bentley Inspirator, the technology has been created to work seamlessly on handheld iOS devices to provide a custom Bentayga.

The application makes use of a smart device’s camera and uses advanced facial and emotion recognition software to analyses 34 facial landmarks at 15 frames per second as the viewer watches a short film produced by Bentley.

Using the emotions detected by the application, it configures a Bentayga for the viewer automatically based on what appeals to them.

Discussing the technology, board member for sales and marketing Kevin Rose said “Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste. The Inspirator aims to understand the inspiration behind the process of specifying a car. It provides intelligently curated responses which can be personalised further to truly make the car your own.”

Get the app here.

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