Bentley has just launched a very special configurator for its brand new Bentayga SUV. Dubbed Bentley Inspirator, the technology has been created to work seamlessly on handheld iOS devices to provide a custom Bentayga.
The application makes use of a smart device’s camera and uses advanced facial and emotion recognition software to analyses 34 facial landmarks at 15 frames per second as the viewer watches a short film produced by Bentley.
Using the emotions detected by the application, it configures a Bentayga for the viewer automatically based on what appeals to them.
Discussing the technology, board member for sales and marketing Kevin Rose said “Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste. The Inspirator aims to understand the inspiration behind the process of specifying a car. It provides intelligently curated responses which can be personalised further to truly make the car your own.”
Get the app here.
