Rolls-Royce has just confirmed that its brand new Drophead will be dubbed the Rolls-Royce Dawn. The car will take the shape of a convertible Wraith and has been spied testing on numerous occasions in recent months.
Alongside the announcement of the car’s name, the British luxury automaker announced that it was shown to the global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles. The name Rolls-Royce Dawn was first used in 1949 and only used on a mere 28 drophead models built between 1950 and 1954.
Discussing the car, chief executive officer of Rolls-Royce, Torsten Mueller-Oetvoes said “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date. Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
As you can imagine, the Rolls-Royce Dawn will remain identical to the Wraith coupe with the exception of a fixed roof. In its place will be a folding cloth top and when it hits the market, it will serve as the perfect rival to the Bentley Continental GT Convertible as well as the Mercedes-Benz S-Class Cabriolet set to also be revealed soon. Power for the car should be provided by the same twin-turbocharged 6.6-litre V12 delivering 624 hp as the hardtop.
Rolls-Royce has confirmed that the Dawn will launch in the first quarter of 2016.
ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING
12 May 2015, Los Angeles, California
Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn.
The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith. It justifies the continuing investment of the BMW Group into the world’s pinnacle super-luxury brand.
The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.
‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.
The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life.
New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn.
Rolls-Royce Dawn will launch during the first quarter of 2016.