Aston Martin Opting For Coachbuilding Over Lagonda SUV

In the next 3-4 years, the high-end SUV market will be more contested than it ever has been before. In just a few short years, Lamborghini, Bentley and possibly Rolls-Royce will produce ultra-luxurious SUVs and for a while, there was a possibility Aston Martin would too. However, it has emerged that the British firm’s original intent to relaunch the Lagonda brand with an SUV back in 2009 is no longer a priority.

While speaking with Piston Heads recently, Director of Design Marek Reichman said, “We first showed the Lagonda SUV concept back in 2009. We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand.

“That was a different time [when the SUV was revealed]. It was Ulrich’s time. And now we’re in a very, very different time, with a different plan and with a different projection of what that brand should become,” Marek concluded.

With Aston Martin set to focus more towards coachbuilding, it is very likely that the upcoming Aston Martin Lagonda sedan will in fact be highly customisable and additionally, is likely to be limited to fewer than 100 units!

[Via Piston Heads]

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